Mission & Vision
Urban Poling is proud to be 100% owned and operated Canadian company. Incorporated in 2005, it was one of the first companies to bring Urban Poling (generic name is Nordic walking) to Canada! Today as Canada’s largest education centre & distributor, our high performance Urban and ACTIVATOR poles are found in over 300 stores and have been adopted as a therapy & fitness tool by more than 3000 graduates of our training programs including diverse healthcare professionals and fitness instructors across the country.
We are committed to helping people change their lives for the better and become healthier versions of themselves, no matter what their age or stage of life. It starts with a single step. Let us help you make it.
Our team has an unparalleled collective passion to build a healthier future for all those we interact with. Whether you want to incorporate more fitness into your life, recover from surgery or better manage stress, we want to help you find the right solution. For us, it’s not just business. It’s personal.
We aren’t shy about it. We want to be the best. Our drive comes from deeply rooted family values and a strong desire to create a healthier future for all Canadians. We have a passion to provide superior education and the highest performance poles to help you Walk Your Way to Better Health.
We are focused on increasing mobility for every age, ability and fitness level. Through our education programs and uniquely designed poles, our mission is to help people realize that their full potential is not only achievable but also sustainable, by doing exactly what their body was designed to do – move.
We envision a healthy future founded on prevention. We envision achieving physical and mental well-being by being active. We envision a future of feeling good, from the inside out. Now we ask you, why wait, the future begins today.
Keep your poles more upright and in front of you. Lean forward slightly, and use the poles to help push you up the hill. If necessary, bend your elbows, but remember to transition back to the straight arm technique at the top of the hill
–Barb Gormley, Director of Education
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